Creating a website seems like an absolute necessity for any organization in this day and age. The commercial and financial advantage obtained through having your own personal website cannot be stressed enough.
Recent emergence of template based online website builder have made having a website easier than ever before. However, there is much to be said regarding the performance achieved through those services. Often, web developer fails to recognize the influence of high-performance website towards success of the organization in continuing to move forward. A recent survey by Webfx shows that low performance websites lead to a $2.6 billion revenue loss each year.
So, what exactly do we mean by web performance?
Web performance or sometimes referred to as web optimization is all about making your website fast and responsive. This important and usually overlooked aspect of website is highly responsible for user satisfaction and improved search ranking which translate directly to the growth of your organization.
Having a fast website is not just a matter of preference. Research shows that 1 in 4 visitors would abandon a webpage that took more than 4 seconds to load and every extra second delay will reduce user satisfaction by 16 %. These could bring huge implication to the success of any organization.
No doubt that having an aesthetically pleasing website is influential. Study shows that 94% of first impressions relate to your site’s web design. However, 89% of consumers shop with a competitor after a poor user experience. Imagine after putting all the effort and investment into attracting visitors in the first place and end up losing them to your competitor due to slow loading, poor performing website.
Another critical aspect of having a high-performance website is its effect on search engine rankings. Search engines like Google, Bing etc. are optimized with algorithm that rewards fast performing sites while penalizing slower sites. One might wonder why does these search engine focus on website performance. Its simple. Search engines, like any other business and service provider, wants the best user experience on their platform. Fast search time reflects positively on their brand image and helps them keeps their customer attached.
How to check performance of your website?
There are many platforms where you can check performance of your website. Some common names are PageSpeed Insights by Google or our personal preference, Lighthouse web browser extension. Using these platforms will allow you to see the performance rating of your site. Its surprising how some of the biggest names in industries have low performing websites under their belt.
At Magnus Code, we pride ourselves in quality of our product. Our web design services ensures that we provide optimized solution to your web design requirements. Our team of developers apply latest technology and industry best practices to ensure you get best possible value for your organization.